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5 Tips on How to Market Your Business on Instagram
Instagram has certainly made significant strides within the past year, but the most common question people have is do I really need an Instagram account for my business?… And what the heck do I even...
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Native Advertising: This is Not Your Father’s Ad Impression
Great innovators like David Ogilvy and William Bernbach paved the way for the creative movement in advertising during the 60s. It was their iconic campaigns that made agencies rethink their approach to...
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No Time Like the Right Time: A Guide to Social Media Posting
If your social media campaign goals involve wanting your organic posts to be seen by the largest possible audience, then timing is everything. So what are the dead zones and prime times for posting to...
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5 Tips on How to Optimize Pinterest for Business
Pinterest may not be as widely used as Facebook or Twitter, but it is certainly giving its kin a run for their money! The social media platform where someone can search for visual content relating to...
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Instagram Analytics: Using Iconosquare to Track Performance
So you’ve created your Instagram account and populated it with incredible visual content. Now what? Like any other social media platform, in order track your growth and determine a return on your...
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Citing the Site: A Guide to Giving Credit on Social Media
Social media is great for sharing thoughts and ideas, but don’t forget that just like any other type of published content, it’s important to cite materials used on social channels. Because social media...
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Building a Better LinkedIn Summary
In our increasingly digital world, maintaining a social media presence is important. This is true in terms of our personal lives—and the workplace is no exception. LinkedIn is home to almost 313...
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In a Snap: How Brands Can Use Snapchat Better
When Evan Spiegel first introduced Snapchat in September of 2011, his intentions weren’t anything close to digital marketing. The smart phone app was originally a senior design project for one of his...
View ArticleIs Anyone Out There?: Why Your Business Should Be Blogging
The practice of blogging has been around for awhile, but it’s still a crucial part of crafting a digital presence. So if you’re leery about starting a blog for your business; reconsider. Blogging can...
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Must-Have Instagram Tools for Marketing Your Brand
Instagram offers a plethora of features including photo filters and editing tools, but sometimes they just aren’t enough to run a creative and attention-grabbing Instagram marketing campaign. The Apple...
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Tips for Time Management While Managing Social Media
A career as a digital media marketing account manager might be one of the best jobs out there, and I’m not impartial at all! One of the biggest facts to whether or not you run a successful social media...
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Increase Holiday Sales with Social Media
It’s that time of year again! Halloween candy is now 70% off and Christmas lights and garlands have taken over the shelves. This year it’s predicted that November and December sales could hit almost...
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Twitter Advertising Guide: Follower & Tweet Engagement
Social media advertising welcomes a new effective player to the game. With the recent roll out of optimized advertising, Twitter has proved it will be a front runner among options for paid digital ad...
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Twitter Advertising Guide Part 2: Website Clicks or Conversions
In Part 1 of my Twitter Advertising Guide I discussed the how-tos for creating a Follower Acquisition Campaign and a Tweet Engagement Campaign. In this sequel, I will be covering the coveted Website...
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Instagram Analytics: Using Iconosquare to Track Performance
So you’ve created your Instagram account and populated it with incredible visual content. Now what? Like any other social media platform, in order track your growth and determine a return on your...
View ArticleClik here to view.
Citing the Site: A Guide to Giving Credit on Social Media
Social media is great for sharing thoughts and ideas, but don’t forget that just like any other type of published content, it’s important to cite materials used on social channels. Because social media...
View ArticleClik here to view.
Building a Better LinkedIn Summary
In our increasingly digital world, maintaining a social media presence is important. This is true in terms of our personal lives—and the workplace is no exception. LinkedIn is home to almost 313...
View ArticleClik here to view.
In a Snap: How Brands Can Use Snapchat Better
When Evan Spiegel first introduced Snapchat in September of 2011, his intentions weren’t anything close to digital marketing. The smart phone app was originally a senior design project for one of his...
View ArticleIs Anyone Out There?: Why Your Business Should Be Blogging
The practice of blogging has been around for awhile, but it’s still a crucial part of crafting a digital presence. So if you’re leery about starting a blog for your business; reconsider. Blogging can...
View ArticleClik here to view.
Must-Have Instagram Tools for Marketing Your Brand
Instagram offers a plethora of features including photo filters and editing tools, but sometimes they just aren’t enough to run a creative and attention-grabbing Instagram marketing campaign. The Apple...
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